'Surprise' is the new buzz word in psychology, innovation and management. LeeAnn Renninger and Tania Luna, co-directors of Life Labs Learning, and authors of Surprise: Embrace the Unpredictable have spent the last few years probing the topic, concluding that surprise aids learning, memory, and community.
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We expect Superbowl commercials to feature action stars, supermodels and maybe a Kardashian. So how did this year’s star of the Superbowl end up being a stock photo of an egg?